Day 61–90: Strategy and Scale
📊 Predict & Personalize
By this stage, you’re no longer experimenting—you’re embedding AI into your strategy.
- Netflix personalizes thumbnails using AI to boost content engagement.
- Sephora uses chatbots to provide beauty consultations and personalized product suggestions.
- Amazon uses AI for everything—from personalized recommendations to warehouse automation.
🔧 Tools to Explore:
- Segment or Amplitude: To understand and act on behavioral data.
- Optimizely: Use AI to run A/B tests and personalize landing pages.
- Midjourney or Canva AI: For visual experimentation on brand ads.
Also Read : Apple’s “Shot on iPhone” Campaign: A Marketing Masterclass
🔍 Start Predictive Targeting
Use AI to forecast which users are most likely to convert, unsubscribe, or churn. Segment your audience based on these predictions and build retention-focused campaigns.
🔁 Scale With Responsibility
With great power comes great responsibility. Make sure your AI use is ethical and transparent. Tools like Ethical AI Toolkit by IBM or Google’s PAIR Guidebook can help.
🎯 Key Goals This Month:
- Launch one campaign driven entirely by AI—copy, targeting, design.
- Build a dashboard to track AI’s business impact.
- Draft your AI policy or ethics guidelines for branding use.
🔚 Wrapping Up: AI Isn’t a One-Time Project
AI integration is a mindset shift, not just a toolset. Your first 90 days are about building muscle—after this, it becomes about scale, consistency, and refinement.
And remember: the most successful brand managers will be the ones who embrace the balance of human creativity with AI efficiency.
