Day 31–60: Building Smart Systems
🔄 Automate the Repetitive
AI thrives in automating high-volume, repetitive tasks. Use this month to start automating basic workflows so your team can focus on strategy.
- Starbucks uses DeepBrew, its in-house AI engine, to customize offers and product suggestions.
- Spotify’s personalization engine analyzes listening behavior and powers features like Discover Weekly—entirely AI-driven.
🔧 Tools to Explore:
- Zapier + OpenAI: Combine to automate everything from email drafts to Slack alerts when customer sentiment changes.
- GrammarlyGO: For brand-compliant writing support.
- HubSpot’s AI tools: Ideal for CRM-based lead scoring and predictive email engagement.
🧠 Use AI for Insights
Feed your AI tools your brand’s past campaign data and ask questions like:
- “Which campaign got the best ROI per dollar spent?”
- “What times of day do our social posts perform best?”
Even basic pattern recognition can offer valuable guidance to tweak messaging or timing.
🎯 Key Goals This Month:
- Set up 2–3 recurring automated reports using AI (email performance, sentiment analysis, campaign ROI).
- Begin testing AI-generated visuals for social media.
- Build a centralized repository of AI tools your team can access.
Continue reading…
Now that you’ve built foundational workflows and insights, it’s time to go deeper: start predicting behaviors, personalizing customer journeys, and measuring AI’s real business impact.
