Artificial Intelligence isn’t just a buzzword anymore—it’s a powerful enabler for brands aiming to stay ahead in today’s hyper-competitive, data-driven market. But for many brand managers, the biggest question is: Where do I start?
This article breaks down your first 90 days with AI into manageable, strategic steps. Whether you work at a Fortune 500 or an ambitious startup, this roadmap is your blueprint to begin integrating AI into your brand strategy—without feeling overwhelmed.
Day 1–30: Laying the Groundwork
✅ Understand AI’s Role in Branding
AI can amplify every part of a brand manager’s role—from insights to execution. Think of it as your behind-the-scenes strategist. Start by learning how leading brands are leveraging AI:
- Coca-Cola uses AI to test flavors and customer reactions via social listening tools.
- Nike adopted predictive analytics to personalize product recommendations and inventory decisions.
- L’Oréal acquired AI startup ModiFace to offer augmented reality try-ons, blending beauty with machine learning.
Also Read : Apple’s “Shot on iPhone” Campaign: A Marketing Masterclass
🔧 Tools to Explore:
- ChatGPT (OpenAI): For content ideation, email drafts, and customer engagement scripts.
- Google Trends + AnswerThePublic: To identify top consumer questions and market trends.
- Notion AI or Jasper: For helping your team speed up marketing content creation.
💡 Start with a small internal campaign where you can test AI-generated messaging vs. human copy. Measure engagement and conversions.
🎯 Key Goals This Month:
- Build AI literacy within your team.
- Audit your brand’s customer data: Where does it live? Is it actionable?
- Run a pilot AI project—email subject line optimization is a great first experiment.
Continue reading…
In the next section, we’ll cover how to start building repeatable AI-powered workflows and begin unlocking customer insights that can directly inform your brand positioning.
