4. Build a Community Around Your Brand
Startups like Peloton and Reddit have successfully built passionate communities that actively participate in brand-related conversations. Whether through branded events, social media groups, or online forums, these startups have fostered a sense of belonging that makes customers feel invested in the brand.
Lesson: Create a community where your customers can interact with each other and with your brand. This fosters loyalty and turns customers into advocates.
5. Leverage Influencer Marketing for Authentic Reach
Influencer marketing has proven to be incredibly effective for new-age startups like Fashion Nova and Casper. By collaborating with micro-influencers and celebrities, they’ve been able to boost their brand visibility and credibility.
Lesson: Work with influencers who genuinely align with your brand and have an engaged following. This allows your brand to reach new audiences authentically.
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