IKEA: While IKEA primarily targets home furnishings shoppers, their marketing efforts often reach first-time apartment renters and college students. They promote affordable, stylish solutions for small spaces, making them appealing to younger demographics starting out in life.
Huggies: Huggies launched a campaign targeting fathers, recognizing the growing involvement of dads in parenting. By focusing on the unique experiences and challenges fathers face, they tapped into a demographic often overlooked in baby product marketing.
Target: Target has successfully attracted urban millennials by offering limited-time collaborations with designers and brands, appealing to those looking for trendy, affordable products. This strategy has drawn in consumers who may not have previously shopped at Target.
Heineken 0.0: By launching a non-alcoholic beer, Heineken targeted health-conscious individuals and those who may not want to drink alcohol but still want to enjoy the taste of beer. This move attracted a broader audience, including designated drivers and those avoiding alcohol for personal or health reasons.
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