5. How Marketers Can Use Print Today
If you’re building a marketing campaign in 2025 and beyond, consider print not as your main tool, but as your differentiator.
Tips to Use Print Effectively:
- Think moments, not mass: Focus on events, launches, anniversaries, or customer delight moments.
- Design for keeps: Aim to create something people will want to pin up, save, or even gift.
- Pair print with data: Use past purchases, ZIP code info, or email triggers to send a print piece that feels deeply personal.
- Embrace scarcity: The very thing working against print—its rarity—is also its biggest asset.
Curious how to set the right budget for incorporating print? Don’t miss our guide “Budgeting for Marketing in a Startup”.
6. Final Thoughts: Nostalgia Meets Innovation
Print isn’t dead. It’s just become boutique. In an age where people skim content in under 10 seconds, the deliberate, physical, crafted nature of a good print ad can be refreshingly slow and deeply effective.
As marketers, this is not about going back in time—it’s about adapting timeless techniques to modern behavior.
Want proof? Look at Glossier, a brand born online, now mailing stunning print lookbooks. Or the New York Times, which not only survives in print but drives subscriptions because of it.
See how brands walk the fine line of modern relevance in “Modernization Without Alienation”.
