Proven Methods That Drive Foot Traffic
Here are the most effective LSM tactics with real examples from brands successfully using them:
1. Geo-Targeted Digital Ads
Using platforms like Google Ads and Meta, brands can run location-specific campaigns. You only pay for visibility within a certain radius.
Example: A local sporting goods retailer ran Facebook ads offering “$10 off cleats within 3 miles.” The result? 28% foot traffic increase during the back-to-school season.
2. Google Business Profile Optimization
Optimizing your Google Business Profile is foundational. Ensure your location, hours, reviews, and photos are up to date. Over 60% of consumers trust map listings when deciding where to shop.
Pro Tip: Post weekly updates or offers directly to your profile—Google ranks active listings higher.
3. Local Influencer Collaborations
Partnering with micro-influencers who live nearby can yield authentic buzz.
Example: A neighborhood salon teamed up with a lifestyle blogger who shared a “self-care day” post. Within 48 hours, bookings surged 35%.
4. Loyalty Programs That Reward Visits
Offering digital punch cards or visit-based rewards encourages repeat footfall.
Example: A quick-serve restaurant used a mobile app to track visits and reward every fifth coffee with a free pastry. Redemption rate? Over 60%.
To understand how brand building intersects with long-term retention, check out Modernization Without Alienation.
5. Community Engagement Initiatives
Hosting or sponsoring local events can turn your store into a community hub.
Example: A bookstore held “Meet the Author” nights and saw its highest in-store sales on event days.
Continue reading…
Next, we’ll break down the role of cross-channel marketing, mobile coupons, and what NOT to do when trying to bring customers in-store.
