5. Training and Scripts Matter More Than You Think
One reason MLMs scale so effectively? Duplication. Reps are handed scripts, playbooks, and onboarding sessions to make sure the message stays consistent.
💡 Takeaway for Marketers:
Document your brand voice, key messages, and sales scripts. A clear playbook helps your team stay aligned across touchpoints—sales, support, and content marketing.
Use Case: Zendesk offers internal branding and tone-of-voice guides to keep their communication consistent, no matter who’s writing.
6. Scarcity + Urgency = Action
MLMs often use phrases like “limited offer,” “you need to act fast,” or “this team is almost full.” FOMO is a major driver of conversions.
💡 Takeaway for Marketers:
Strategically introduce urgency in your campaigns—think flash sales, early bird discounts, or limited-run product drops.
Use Case: Supreme drops products in small batches with no restocks—turning simple items into must-haves overnight.
Final Thoughts: Take the Good, Leave the Bad
Not everything about MLMs is worth copying—many have been criticized for deceptive practices. But when it comes to marketing lessons from MLM, there’s undeniable value in their ability to mobilize people, craft compelling narratives, and build communities.
Smart marketers can ethically apply these strategies—without the pyramid.
