
5. Upskill Your Team
You don’t need a room full of data scientists, but your team should be comfortable working with AI.
Resources to Explore:
- Google AI for Everyone (by Andrew Ng) – Free online course
- OpenAI’s learning resources – Stay updated on new tools
- Reforge or HubSpot Academy – Marketing-focused AI learning
Make AI a culture, not just a tool.
6. Avoid Common AI Pitfalls
It’s easy to get caught up in the hype. Avoid these traps:
- Overinvesting too early – Start lean
- Ignoring bias in AI models – Train your tools responsibly
- Assuming AI will “replace” employees – It should augment, not eliminate
Startup Insight:
Fathom Video, a meeting tool startup, uses AI to summarize Zoom calls, not to replace people—but to help them focus on what matters.
Conclusion: It’s Your Journey—Take the First Step
The AI journey for startups is not a sprint—it’s a series of smart, intentional steps. Start small, scale wisely, and always stay user-focused. AI can help you do more with less, move faster, and build deeper relationships with your customers.