3. Collect the Right Data (Early!)
AI learns from data. Even if you’re small now, capturing clean, structured data early will pay off later.
Steps to Take:
- Use Google Analytics 4 and Hotjar to understand user behavior
- Set up a CRM (like HubSpot or Zoho) to centralize customer data
- Start collecting feedback through AI-enhanced surveys (e.g., with Typeform AI)
Pro Tip: Ensure you’re compliant with U.S. data privacy regulations like CCPA if you’re collecting personal data.
4. Scale with Smart AI Integrations
Once you’ve tested the waters, scale with more sophisticated AI integrations that fit your business model.
Advanced AI Tools to Consider:
- Salesforce Einstein – AI-powered CRM insights
- Hootsuite Insights (powered by Brandwatch) – for sentiment analysis
- Adobe Sensei – to personalize customer experiences across platforms
- Writer.com – for enterprise-grade content creation with brand voice control
Example:
Stitch Fix, a U.S. fashion startup, uses AI to predict customer preferences and automate styling decisions, turning a basic retail model into a data powerhouse.
