Own the Conversation Through Digital PR & Backlinks
To earn a mention in AI conversations, your brand needs digital credibility. That means being talked about by others.
Key strategies include:
- Feature in online media (Forbes, Fast Company, NYT).
- Build backlinks from high-domain authority websites.
- Encourage user-generated reviews on platforms like Reddit, Quora, Trustpilot, and G2.
Example: When people ask about “best direct-to-consumer glasses brands,” ChatGPT often names Warby Parker. It’s not just because of SEO. They’ve consistently appeared in reputable publications and have a strong community presence.
Example: Glossier’s strong user reviews on Reddit and product roundups in top fashion blogs have helped the brand appear in AI suggestions about skincare for Gen Z.
Leverage Structured Data & Schema Markup
Structured data helps Google—and AI models trained on internet data—understand your content better. While ChatGPT doesn’t crawl your site in real time, content marked with structured data is easier to parse and reference during training or plugin integrations.
Use schema markup for:
- Product pages
- Reviews
- FAQs
- Organization details
Example: Amazon’s clean, structured product pages make their products highly likely to be referenced when someone asks for “top-rated headphones under $100.”
Partner with AI-Friendly Platforms
OpenAI has launched plugins and integrations for tools like Expedia, Instacart, and Shopify. If you’re listed on platforms that have partnerships with ChatGPT, you have a better chance of showing up in relevant queries.
Action Tip: Optimize your listings and store pages on these platforms. If you’re a DTC brand, make sure your Shopify store is using AI-friendly descriptors and SEO-optimized titles.
Example: A U.S.-based brand like Thrive Market, when optimized correctly on its Shopify-based store, is more likely to be recommended when someone asks ChatGPT, “Where can I find healthy organic snacks?”
Build a Brand That’s Worth Talking About
No AI will mention a brand it hasn’t “heard” about. So, give it something worth learning.
How to do this:
- Tell your brand story consistently across social and web.
- Align with causes or movements (sustainability, local sourcing, DEI).
- Encourage thought leadership through LinkedIn articles and guest posts.
Example: Ben & Jerry’s gets mentioned often when people ask ChatGPT about value-driven brands. That’s because they consistently publish and promote their advocacy-based content.
continue reading…
(Next section covers tactical content types and placement ideas for ChatGPT brand visibility in your niche)
