Ambush marketing case study brings to light bold moves where non-sponsor brands hijack high-profile events—sometimes brilliantly (hello, Nike), sometimes disastrously. In this ambush marketing case study, we explore when these strategies come out on top and when they backfire, all with vivid brand examples.
1. What is Ambush Marketing?
Ambush marketing occurs when a non-sponsoring brand cleverly associates itself with an event to gain exposure without paying sponsorship fees. It can be direct (mimicking sponsorship) or indirect (evoking themes of an event).
Stay tuned for two fascinating success stories next…
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