5. What Marketers Can Learn from Inmate-Run Brands
These stories aren’t just inspiring—they offer actionable lessons:
- Lead with story, not product. A powerful narrative drives deeper engagement.
- Stay authentic. Consumers smell spin a mile away.
- Use constraints as creative fuel. Scarcity can birth originality.
- Align with values. Brands that stand for something bigger gain loyal fans.
- Be community-first. Many inmate-run businesses grow through community trust.
In short, authenticity and purpose beat polish and budget.
