Commercial property marketing is essential for reaching potential tenants or buyers. Whether you’re promoting office spaces, retail stores, or industrial properties, successful marketing strategies can lead to faster deals and higher profits. Let’s explore the dos and don’ts of commercial property marketing to make sure your property stands out in the competitive US market.
The Dos of Commercial Property Marketing
1. Do Highlight Key Features
When marketing commercial properties, it’s important to focus on their unique selling points. For example, if you’re marketing a modern office building in downtown New York, emphasize features like cutting-edge amenities, convenient transport links, or sustainability certifications (e.g., LEED).
Example: In Los Angeles, developers of the “Metropolis” mixed-use property emphasized the high-tech features and proximity to public transportation, which helped attract tech startups.
2. Do Use Professional Photography
High-quality images are a must. Whether it’s office spaces, retail locations, or warehouses, professional photography can show off the property at its best. Ensure your photos capture not just the exterior but the inside space, showcasing how the property can be used.
Example: CBRE, a leading real estate services firm, uses professional photos to display both exterior and interior views of commercial properties, which increases the appeal of their listings.
3. Do Create Virtual Tours
Virtual tours are becoming increasingly popular in the US market. They allow potential buyers and tenants to explore the property from the comfort of their own home. This is especially useful in cities like San Francisco or Chicago, where prospective tenants may be browsing from out of state.
Example: Properties listed on Zillow often include 3D walkthroughs, which have significantly improved engagement and customer conversion rates.
4. Do Leverage Social Media
Platforms like LinkedIn, Facebook, and Instagram are great for reaching a business-focused audience. Share updates about available properties, client testimonials, and insights into the commercial real estate market. Tailor your content to platform demographics—for instance, LinkedIn for business owners and Instagram for visual appeal.
Example: Real estate firms like Marcus & Millichap effectively use LinkedIn to share property listings and connect with potential investors.
continue reading…
