2. Meme-Driven Campaigns
TikTok users don’t wait for brand briefs. They remix, roast, and reimagine content instantly. Smart brands don’t resist it—they jump in.
Example: When the “Little Miss” meme exploded on TikTok, Olipop, a healthy soda brand, quickly released “Little Miss Gut Health” content that went viral.
Example: Scrub Daddy leaned into absurd memes about its smiling sponge, embracing humor as a way to stay top-of-mind.
These campaigns are rooted in cultural fluency, not textbook strategy. You have to be online with your audience to understand what’s funny, what’s tired, and what’s worth responding to.
3. Comment Section is the New Creative Brief
More than ever, the best marketing ideas come straight from the comments. TikTok’s community isn’t shy—they’ll tell brands exactly what they want, how they want it, and whether or not they’re interested.
Example: Chipotle frequently scans its TikTok comments to identify flavor pairings fans crave. Their Queso Blanco comeback? Crowd-sourced through TikTok feedback.
Brands that listen and create content based on real user dialogue aren’t just seen—they’re celebrated.
Want to build a viral strategy? Stop guessing. Scroll your own comment section.
Continue reading…
In the next section, we explore how brands are handing over the mic to creators—literally—and why it’s reshaping trust and sales.
